What is Google Local SEO?
Local SEO & Local PPC advertising is an important marketing opportunity for small businesses.
Whether you are a doctor, attorney, plastic surgeon, chiropractor or similar professional, you should take another look. Without it, you are making it hard for prospective clients to find you online. The Yellow Pages is a short-sighted strategy for these types of organizations. With smart local SEO strategies for your company, your competition will be left wondering what happened.
Furthermore, your brand name will get a constant lift from being displayed each time somebody searches for you.
You can start right now. Go to Google Places and setup an account. Do the same for Yahoo local and Bing local.
Google and search engines uses local citations / references, along with strategic content marketing to get listed high in the local search results. If you don’t include content (text) on pages that speak to the keywords searched, along with local identifiers (local area code phone number, address, city information) – you’ll not be found in the organic results.
ChaosMap local SEO services team can provide more details. We’re local too!
Contact a Local SEO expert here.
Here are some further local seo tips that can help you:
Verify your local business
Once you have registered via the local search engines, make sure to confirm that listing. Either via a special PIN code, or a postcard (which will be (earth)mailed to you.
Select your categories
Look at your local competitors. For example, when setting up Google Places, what categories are they listed in? Include all of the related categories for your business, and make sure it’s relevant.
List your business in local directories
Search engines use ‘signals’ of trust and authority. If you are visible in other local directories – for example, Yelp – you are only helping yourself. We have a complete listing, just send us an email.
Get & ask for customer reviews
Much like testimonials, the various local engines allow for reviews. You should make it easy for customers who visited with your business to create reviews. Even BBB and local chamber of commerce can be good references.
Be different
This applies to all businesses. But, as a local business professional you should try to stand out. Your service, your company, your value provided should give the highest level of integrity, delivery and service.
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. -Wikipedia
