According to a recent survey by Nielsen Online, children aged 12-17 are less exposed to, and less accustomed to Internet advertising than previously thought.

As more marketers and businesses are beginning to rely on online advertising for revenue generation, the results of this survey, according to Jon Gibs, vice president of media analytics at Nielsen Online, shows that adults offer a “relative benchmark,” when it comes to understanding website advertising.

“The best strategy with this new metric is not simply to find websites with the lowest advertising clutter, but to leverage the right combination of web traffic, advertising volume, and demographic targeting.”

According to the same survey, 60% of marketers plan to transition from paper-based to online-based campaigns during the next year.