Image by DavidErickson via Flickr

A recent survey, conducted by Nielsen Online and Eloqua, Inc revealed that 60% of marketers will be making the transition from paper-based to online-based ad and marketing campaigns.

This trend is due in part increased awareness of the importance of Internet marketing, including SEO and SEM methods, as well as the growing trend of “green” or environmentally friendly practices.

“What’s good for the environment can also be great for businesses,” says Brian Kardon, Chief Marketing Officer at Eloqua.

The same study also revealed that, according to the Internet Advertising Bureau, 90% of marketers support a more environmentally friendly marketing industry, and an overall decline in the amount of paper-based marketing materials, i.e. brochures, fliers and physical catalogues is also expected to decrease over the course of the next year.