by Stoney deGeyter

This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers a range of items dealing with pages dedicated to helping your customers with various needs and answering important questions they have regarding your site, products and services.

Why this is important: If your customers are digging through your help and FAQ pages, chances are they are close to making a decision to purchase, they just need a little extra bump. These pages are essential to these visitors seek by providing answers to questions and other helps that will push them through the conversion process.

What to look for:

• Avoid marketing hype: These are not pages that should be filled with hype or sales-y talk. Be factual, but still enticing.
• Allow Help search: If your Help section contains a lot of information and/or pages, allow your visitors to search just this section of the site to find what they need.
• Provide printable text: The information on these pages should be able to be printed appealingly.
• Link to additional resources: This is a great place to provide links to other common areas of the site such as:
  • User guides:
  • Product support:
  • Customer support:
  • Downloads:

Did I miss anything? Add to this list with your comments below.

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