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Yahoo Inc recently added new social features to its Yahoo buzz social news site, currently in beta version. Among the new features are the ability for users to incorporate information from their Yahoo profile onto the site, and an updates section which allows users to find content that their friends have voted for, as well as a comments section.

These updates are part of Yahoo’s Yahoo Open Strategy, which the company first announced in April of this year. The purpose of this strategy, according to Yahoo, Inc, is to allow users to replicate the social experience of social networks like MySpace and Facebook via their Yahoo profiles.

“It is reviewing Yahoo from the inside out, across all of our properties, to fundamentally open up those Web services and provide a consistent development model, a consistent deployment and consumer experience as well, “ Ari Balogh, Yahoo’s chief technology officer, said during a keynote speech at the Web 2.0 Expo in San Francisco in April.

The Yahoo Buzz expansion updates come less than a week after a proposed advertising deal with Google Inc failed to come to fruition.

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Profiles is a control panel that allows users to manage all of their Yahoo activities and social connections and, according to Yahoo, the full version will also include management of interests, activities, and social connections across the Web.

“This new profile is not intended to be a new social destination on Yahoo,” Jim Stoneham, Yahoo’s vice president of communities, said in a recent blog post. “Rather, our plan is to integrate social as a central dimension into the services you use every day.

Yahoo is also testing a new home page that will allow users to track their friend’s actions across the web, and the latest versions of Yahoo Messenger allow users to see the Yahoo Buzz and Twitter updates of their friends as status messages.

“Ultimately,” Stoneham added, “our goal is to unify our social experience and connections not only on Yahoo, but anywhere you travel across the web.”