Facebook Shows You 5 Important Ways To Measure Success

Measuring Facebook key to Social Media Success

When you are running ads on Facebook, different options exist for executing campaigns today. That includes the tracking of actionable success metrics.

You are probably familiar with the sponsored (paid) ads. But, you might also consider the sponsored stories, which can be really good for your brand lift.

How do you determine which is better for you business? Analytics and monitoring is key.

No matter what you choose, including the (must-do) free options (the Facebook account itself, events, groups, applications, newsfeeds, etc) – it will be important for your business to reveal what your users do on your Facebook network.

Performance graphs, real-time measurements and in-line ad management are a few of the new things you’ll need to understand.
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Yahoo! Expands Yahoo Buzz

Image via CrunchBase

Yahoo Inc recently added new social features to its Yahoo buzz social news site, currently in beta version. Among the new features are the ability for users to incorporate information from their Yahoo profile onto the site, and an updates section which allows users to find content that their friends have voted for, as well as a comments section.

These updates are part of Yahoo’s Yahoo Open Strategy, which the company first announced in April of this year. The purpose of this strategy, according to Yahoo, Inc, is to allow users to replicate the social experience of social networks like MySpace and Facebook via their Yahoo profiles.

“It is reviewing Yahoo from the inside out, across all of our properties, to fundamentally open up those Web services and provide a consistent development model, a consistent deployment and consumer experience as well, “ Ari Balogh, Yahoo’s chief technology officer, said during a keynote speech at the Web 2.0 Expo in San Francisco in April.

The Yahoo Buzz expansion updates come less than a week after a proposed advertising deal with Google Inc failed to come to fruition.

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