“You Kin’ Do It” the new Dunkin’ Donuts integrated advertising campaign is being promoted via the Dunkin’ Donuts’ Twitter Page. The message of the campaign is that consumers can accomplish everyday tasks even in tough times—ostensibly while drinking Dunkin’ Donuts coffee and is a take off on the current “America runs on Dunkin’” campaign.

“Prevailing over life’s daily challenges deserves acknowledge and appreciation, especially in difficult time“, Frances Allen,  brand marketing officer at Dunkin’ Donuts said in a recent statement. “’You Kin’ Do It’ shines the spotlight on the accomplishments of hardworking Americans, while reinforcing that Dunkin’ Donuts will continue to fuel their busy day and provide a bit of happiness without blowing the lid off their budget.”

The campaign features videos that have been posted on YouTube, including a snowed in man digging his way out of his driveway, and an office worker with a mountain of paperwork to accomplish.

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According to a recent study, film trailers, and radio and TV ads are no longer the primary way that movie studios advertise their newest releases. Since so many people utilize the Internet, social networks, mobile phones, and other electronic means of communication, studios and marketing agencies are turning to them to get the word out.

“Radio and television are passive,” Chris Gomersall, creative director at Moxie Interactive, a digital marketing agency, told DMNews. “This kind of stuff has real audiences who are really purchasing things.”

Moxie Interactive was responsible for helping 20th Century Fox create a Facebook application for the movie Jumper. Agencies like Moxie are creating social networking site pages, applications, and interactive features for users, including games and contests.

With everything being marketed online today, from movies to baby products and more, The Internet is becoming a more important resource than ever before. I personally use the Internet to shop, pay bills, bank, read the news, and yes, watch movie trailers and read about the latest movies. Think about how often you use the Internet on a daily basis I’m sure that it is a bigger part of your life than your realize.

This means that if you have something to promote, the Internet is definitely the place to do it. Forget the newspaper, the TV, and the radio. The most effective marketing tools may just be a mouse click away.

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