Cat Food: The Next Big Thing In Social Media Marketing?

Image via Wikipedia

As more businesses realize the value of interactive website
features and social media techniques, DelMonte, makers of Meow Mix cat food, has recently debuted a new interactive website and a game show to promote its new Wholesome Goodness line of cat food.

The website features interactive games called Cat Capades, which allows players to use their “house cat” instincts to overcome household obstacles and challenges.

“We know that cat parents feel a kinship with their cats,
and it’s not uncommon for them to ‘know”
what’s going on their heads—what they think and
feel,” Alison Olsson, account executive for Agency.com,
said in a recent email to DMNews. “We knew this would be
especially fun for cat lovers, because they are familiar with
many of the cat behaviors highlighted in the games.”

Social media strategies are being employed by many companies in
the hopes to reach an increasingly Internet savvy and Internet
based audience. Cereal companies, like General Mills, have
offerings similar to the Meow Mix Site, including an interactive
avatar-based town called Millsbury, which is designed to provide
a place for children to share avatars and items with other
Internet users in their demographics.

Based on trends in Internet usage and social media prevalence
and popularity, it isn’t a stretch to imagine the
websites of the future as increasingly more interactive and
geared toward specific interests and demographics.

How To Do Social Media Monitoring (Advanced Users Only)

There is a lot of “buzz” and “conversation” in your industry. Are you aware of what is going on? Are you able to capture this and build upon it?

You may be missing out if you have not joined the crowd of Social Media Monitoring and Alerts.

Google Alerts is probably the most well known, but there are others. In fact, the coverage of sources is probably the biggest problem or challenge with that tool.

A company like Sentiment Metrics has spent several years designing their blog crawl, spam detection and analysis technologies. They have so far built up a database over over 20 million active blogs, for example.

In addition, they crawl all the leading blog search engines, RSS feeds, video and photo sharing sites, news networks and social media networks.

It can also do more extensive spam filtering. Not to mention ranking your mentions (sometimes referred to as “rivers of news”) by importance in terms of authority and sentiment. They can view mentions by just your region, or a certain age group or gender so we make demographic profiling possible.

Another powerful solution is Radian6, a worthwhile player for massive and detailed information about your mentions online. Check them both out!