The #1 Way To Generate Leads Online

Disclaimer: This post is not biased in any way!

Lead Generation with SEO

It is true that you must work with practitioners that know what they are doing here, but SEO (search engine optimization) is truly the top way to generate (quality) leads online. Using this approach, you are optimizing your website (pages!) for search engines and thereby for users to find you. The visitors come to you virtually for free, and your (assumed) decreased cost per lead can and will dramatically increase your business valuation. With the keyword research and marketplace analysis, along with content, usability and links analysis, you can find out what folks are *actually* searching for, other websites (your competitors) they are surfing to, so you can match your site and pages with a high user intent, from natural/organic search. We know that not all are in a buy mode (awareness, research, compare, buy), but if they are – your value proposition overall will be much higher than other means.  You can use other traffic tools to help leverage SEO even more, and for the long haul.

“Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.”

Statistics and numbers can not deny the facts. Just take a look at this:

Here’s more information on the marketing trends.

Dunkin’ Donuts Ad Campaign Uses Twitter To Get Message Across

“You Kin’ Do It” the new Dunkin’ Donuts integrated advertising campaign is being promoted via the Dunkin’ Donuts’ Twitter Page. The message of the campaign is that consumers can accomplish everyday tasks even in tough times—ostensibly while drinking Dunkin’ Donuts coffee and is a take off on the current “America runs on Dunkin’” campaign.

“Prevailing over life’s daily challenges deserves acknowledge and appreciation, especially in difficult time“, Frances Allen,  brand marketing officer at Dunkin’ Donuts said in a recent statement. “’You Kin’ Do It’ shines the spotlight on the accomplishments of hardworking Americans, while reinforcing that Dunkin’ Donuts will continue to fuel their busy day and provide a bit of happiness without blowing the lid off their budget.”

The campaign features videos that have been posted on YouTube, including a snowed in man digging his way out of his driveway, and an office worker with a mountain of paperwork to accomplish.

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