Image by John Edwards 2008 via Flickr

According to Mom Central Consulting, over 78% of mom bloggers regularly review products and 96% of mothers also consider these reviews to be valuable when making purchasing decisions.

“There’s a perception that moms aren’t tech-savvy, when in reality, they’re being very proactive and going online to get information on products and recommendations from other moms” Tracey Hope-Ross, VP of research for Mom Central, told ComputerWorld.

Many companies are now targeting mothers through not only traditional advertising methods, but through blogs as well, specifically, blog networks that group like minded bloggers (and readers) together.

Review-oriented blogs run by moms are expected to increase in importance as the holiday season approaches, and consumers begin scouring the web for the best toys and other child-oriented gift items.

“Many companies are cutting back their marketing budgets, so they’re realizing they really need to be targeting the person who is actually spending the money,”

said Maria Bailey, CEO and founder of BSM Media in a recent statement. “This is important because it really takes a lot of time to get to know these mom mavens and develop a strong relationship.”