By Charles Queen

PPC is relaxing due to the focus that is needed for each campaign. For example when I start looking into a campaign my mind starts racing about what changes I can make to see what works. The great thing is the results come right there so you know what else you need to do.

I like to zone out and not think about anything else just about improving on what I did. I treat it like a football game. You have 4 quarters and break that down into a week. Monday and Tuesday are the 1^st quarter of a game. You are just getting familiar with the team (campaign) and feeling out your competitor. In the second quarter you know what you need to do to win the game and you make adjustments to be in the game in the later part. (Wednesday).

In the 3^rd quarter you just attack and let it fly aggressively and take the lead (Conversions) from the changes you made during the 1^st and 2^nd quarter. When the 4^th quarter hits (Friday) you are in the lead and closing out the competitor. Saturday and Sunday are the practice days when you go through and prepare for the upcoming week.

That is why PPC is relaxing for me.