A poll conducted by TopRank places SEO ahead of both PPC and
blogging as the top marketing strategy that companies are
expected to pay the most attention to over the next six months.

According to the poll, businesses will also concentrate on
social marketing, affiliate marketing, and video marketing
strategies, moving towards the new year.

A related study conducted by analytics firm Covari recently
showed a growth of 51% in search marketing spending over the
past year.