Yesterday I was reviewing the statistics behind one of our link building campaigns which consists of contacting sites & publishers for links in their resource pages, articles or linking areas and the approval to denial ratio based upon responses from those publishers. Surprisingly, almost as many publishers responded with a no or sorry message as responded with a positive message.

Now, it may be easy to just forget those publishers who responded to say no, and concentrate on obtaining the links on the sites which responded with a yes, but each of these email responses is not just a no, in fact, its just the beginning. These emails are warm and trusted connections with these publishers because even though they may have said no, we cannot include the link or sorry, we cannot link to you because we’re linking to your competitor, there are still ways to bring value from these connections which will help with your website marketing. (more…)