Killer Web Traffic Insights For Blogs

Technology has changed how businesses conduct their activities in order to increase their bottom line.

These days, having current content on a blog can increase web traffic to a website specifically, and overall.

Let’s face it, having a blog and trying to increase the number of visitors can be a very daunting task that takes a while before any hints of success start emerging.

There are number of tips that a business blogger can do in order to increase traffic to their website very quickly, and in some cases – and over time – in a matter of minutes.

Software platforms.

It is important for the individual to use the proper blogging software which can be customized to suit one’s audience. If one is able to build their own from scratch that is well and good. But, exciting and useful software solutions that one can use today include WordPress (recommended, and on your own domain), Blogger and even TypePad. The blogger’s choice will depend on where they want the comments placed, the themes interfaces, colors, interface and settings available to them.

Guest blogging (bi-directional).

To increase traffic to a (blog) website, one can invite well known individuals as guest bloggers, but you may need to build out the blog first. And, it should be topically related, and different to attract attention. They should be knowledgeable in the same field as the person inviting them in order to provide more information that visitors to the website find interesting. If the owner of the blog is popular, then they can increase traffic to their own blog by being guests on other blogs.

Access and hierarchy.

If one wants to increase the number of visitors to a blog, they can do so by ensuring all relevant information is archived and easily accessed as well. This is because Internet users are constantly searching for information and if one has stored the content by dates and easily found URLs (web addresses), then it becomes easy to find it … which leads users to the website because they know they will find information that they are searching for easily.

The person looking to increase web traffic should be careful about placing page numbers on their website as it can do more harm than good. Since content is constantly being updated, pagination can confuse website visitors on which information is current and which has been archived. Make sure you have a site search function, and track everything with web analytics

SEO – Search engine optimization.

Another well known method of increasing traffic that a new blogger can use, is ensuring that the content they put up is search engine optimized. It is imperative to ensure that keywords that a user would type when looking for content are added to the blog so that they can direct traffic to the website. A blog can also be made more search friendly with the correct settings, plugins and other optimization techniques.

Advertising and paid search.

A new blog can employ both PPC & AdSense advertising. Rightly so, most people don’t like to see ads popping up on their screen (on your page or externally) but it is a way to direct individuals to the content from other relevant sites. The ads have to be very well placed in order not to distract the individual visiting the website. Depending on the topic, you may (should) consider Facebook advertising – although selling/showcasing airplane parts is much harder than doing some on the “entertainment” side. Search has an information-based trail, whereas Facebook and social platforms most typically have a “interruption-driven” trail.

Topic differentiation.

To increase traffic, one has to be willing to discuss topics that are rarely covered, and/or those that people like to read about. This can be about relationships, politics and so forth. However, broad themes are good for research, but narrowing it down will be important for smaller budgets and marketing / business focus. And, you’ll know from research, that if this is not the genre that the individual wants to focus on, you can use the blog to showcase to your audience about what you really want the blog to be about, your expertise and authority.  And, you can get help on writing too – search for ghostwriters.

Social interaction.

A blog is like a conversation, but it happens online. Therefore, the blogger must use their human voice as much as possible. This means communicating like they would if the person were face to face with them. Being charismatic, interactive, polite (and direct) are essential habits when trying to bring over traffic, and having people follow you from social sites like Twitter, Facebook and more.

Schedule yourself.

Get yourself on a schedule. You can start by posting once a week, and increase from there. Pick a certain day, and do it around the same time. Being current is another way of increasing traffic and retaining activity overall. There is nothing more annoying than visiting a blog and finding out it is months old. So, it is important for the blogger to always be up-to-date and provide answers to any queries asked.

Finally – make sure to leverage all assets in your blog posts – from images, videos, books, news, maps, etc.  Video (YouTube, Vimeo) can be a great booster to your traffic, and it’s often much easier to rank higher for. Do your keyword research, and make sure to place engaging headlines that draw users in.

If you prepare, you can do a little bit each day, and 10-15 minutes a day is likely possible for your schedule, and you’ll notice that the traffic will build.