Facebook is easy if you know how. This is a short guide (part 1, part 2, part 3, part 4) for learning how to start Facebook Advertising.

After all the thinking and research, it’s finally time to set-up your Facebook ad.

Now the fun really begins.

Use the information developed in steps one and two (links above) as guiding principles as you choose a title, text, a destination URL and a picture for your ad.

Remember!

Your title need to be attention grabbing and less than 25 characters.

Text is even more difficult – 135 characters to reach your goal.

A stunning and representative picture is also critical.

To finish, top off the ad with the destination URL that most represents your company or product!

Find more Facebook Ad setup tips here.

Don’t be afraid to test.

In fact, if you spend too much time analyzing here – you’ll never get out of the starting gate. Testing is key. Run reports daily, and learn what works – and what doesn’t.

When you create ads, make sure you are targeting your audience – in a way that “speaks to them”. Don’t throw sales jargon out there. Be a friend, and use the “friend of friend” feature to have people “Like” your ad as well.

Consider using a Fan Page directly, and test between pages (website and Pages).

Related articles Facebook Setup & Pages

• Facebook Ads Can Now Specify Any Page Landing Tab as a Destination (insidefacebook.com)
• Facebook Rolls Out New Pages Layout (allfacebook.com)
• Facebook Announces New Design and Upgrades to Fan Pages (hubspot.com)