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A new study finds that Internet marketing in the business world is becoming more prevalent.
CMO’s (Chief Marketing Officers) of large corporations are beginning to recognize the importance of Internet marketing and are adjusting their budgets accordingly, reports UK-based Epiphany Solutions.
More than half of the largest corporations in the US and the UK are planning on making online medium spending the biggest part of their ad spend budget in 2009. According to a recent survey conducted by TNS Media Intelligence, while traditional US ad spending may be declining, online advertising spending is steadily increasing—8% more than last year.
Dean DeBlase of TNS told Epiphany that “it appears marketers are placing an emphasis upon enhanced efficiencies for their brands and the ability to engage with well-defined audiences to ensure even greater return on investment.”
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