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Can I join your FaceBook fan club?

by Chaosmap on November 25, 2009

After finishing up a frantic day of closing up business prior to the Thanksgiving holiday, I decided to sit down and catch up on the news of the day.

I don’t watch a great deal of television, but I have this habit of news channel scanning. I hop from CNN, to HLN to CNBC to Bloomberg. This habit sometimes raises eyebrows, but it has some great benefits. Aside from keeping me in touch with the world even though I work long hours, It usually provides me with concrete examples of successful and not so successful uses of internet marketing.

As I flip the channel to one of the generic news stations, I find myself in the middle of your typical Thanksgiving shopping feature. You know the one; a rosy cheeked reporter stands in front of a collage of cashiers and people in puffy winter jackets hoisting bags full of goods. I’m guessing at this point that it’s going to be about how the retailers are going to defy the recession and bring in the customers.

I was right. And to my delight it’s about how a particular retailer uses Facebook. Jackpot!

After I’ve gone over the typical details of an SEO engagement with a customer, and we’ve begun to digress into other internet marketing possibilities, I’m usually asked how Social Media could help them to achieve their goals.

They ask me what’s involved and I talk a lot about social bookmarks, YouTube.com, Twitter and definitely Facebook. I propose various scenarios and we ‘him and haw’ a bit and get back to the task at hand; getting their SEO initiative in order. Maybe I should tell them to watch more TV?

Well, I now have a great story to use that’s relevant to the holiday season and researchable to some extent.

Ok, let’s go back to the news story. The retailer being featured came up with an innovative and effective way to leverage Facebook to increase their Black Friday sales. They advertised incentives directly to Facebook.com users. So what, right? Well, there’s more. The campaign included incentives aviable only to the retailer’s Facebook fans.

So you had to join become a fan to get the benefits. Their fans were allowed to visit the store two hours earlier then non-fans on Black Friday and they also received an additional discount on all purchases.

This is a brilliant example of using social media to affect revenue in a timely fashion, grow their customer base and facilitate an ongoing inbound marketing campaign. Enjoy!

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Security Breach: Hacker Accesses Twitter Account Via Hotmail

July 28, 2009

Just in case you don’t think that using the same, easy to guess password for all of your online accounts won’t come back to haunt you, think again. Last week, the website TechCrunch.com, reported that a Twitter account containing confidential Twitter documents had been hacked into, and the documents had been published online. Now, the [...]

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Dunkin’ Donuts Ad Campaign Uses Twitter To Get Message Across

January 7, 2009

“You Kin’ Do It” the new Dunkin’ Donuts integrated advertising campaign is being promoted via the Dunkin’ Donuts’ Twitter Page. The message of the campaign is that consumers can accomplish everyday tasks even in tough times—ostensibly while drinking Dunkin’ Donuts coffee and is a take off on the current “America runs on Dunkin’” campaign. “Prevailing [...]

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Yahoo! Releases Beta Test Version Of Yahoo! Profiles – Social Networking

October 20, 2008

In an effort to further its new Open Strategy, Yahoo! released a beta test version of Yahoo Profiles! last Thursday. Profiles is a control panel that allows users to manage all of their Yahoo activities and social connections and, according to Yahoo, the full version will also include management of interests, activities, and social connections [...]

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Internet Marketing Twitterati You Should Follow – Who Else?

September 18, 2008

This is not an exhaustive list. These individuals or companies are considered trend-setters, early adopters and thought leaders in their space. What other Twitter accounts and serious players in category “Internet Marketing” do you think should be followed or at least considered? And, how do you determine their authority and quality (to be added to [...]

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Reporter Twitters Funeral – Rocky Mountain News Criticized

September 15, 2008

Rocky Mountain News criticized for intrusiveness, insensitivity… September 15, 2008— In the wake of the recent hit-and-run tragedy in Boulder, Colorado, which claimed the life of three-year-old Marten Kudlis comes the highly criticized decision by the Rocky Mountain News to cover the child’s funeral using the popular social media networking site, Twitter. While Twitter has [...]

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