Posts tagged as:

Social Media

It’s official—air travel is for the dogs, and the cats too. Pet Airways, which offers flights across the country for four-legged friends only, recently partnered with the ad network DogTime Media in order to get the word out about their services and promote DogTime Media’s pet adoption at the same time.

Other pet-focused businesses are taking a similar approach. Many pet food manufacturers, including Whiskas and Purina maintain, have maintain, or sponsor interactive social media sites, complete with online games and videos. Purina Animal All Stars, for example, hosted by Yahoo! Invites pet owners to send in videos of their talented, funny, or unusual pets. The company’s main site www.purina.com, also has games, downloads, and coupons available for it’s visitors.

“People who go to sites like these are people who love their pets and people who are spending time thinking about the products that they buy for their pets,” Bob Shaw, CEO of Concentric Marketing, the agency that works with natural cat litter manufacturer Feline Pine to help socially promote its corporate website, told DMNews in a recent interview.

“From a marketing perspective, we’ve understood that there is an opportunity to connect with consumers around their emotions to connect with pets.”

{ 0 comments }

For Real? McDonalds Launches Social Media Campaign For McCafe Coffee

May 13, 2009

The current economic climate has everyone searching for ways to save money, and coffee giant Starbucks, whose name is synonymous with the four dollar latte, has been facing price competition from other chains, including Dunkin Doughnuts and McDonalds, which recently announced the launch of a social media campaign.
The campaign, which includes a website with shareable [...]

Read the full article →

Cat Food: The Next Big Thing In Social Media Marketing?

November 17, 2008

As more businesses realize the value of interactive website
features and social media techniques, DelMonte, makers of Meow Mix cat food, has recently debuted a new interactive website and a game show to promote its new Wholesome Goodness line of cat food.
The website features interactive games called Cat Capades, which allows players to use their “house [...]

Read the full article →

How Effective Can Social Media Marketing Tactics Really Be?

October 2, 2008

Sites like isitdoneyet.gov which provide
consumers with proper meat cooking temperatures and tips are
becoming more prevalent as government officials have begun to
realize just how effective social media marketing tactics can
be.

“When you begin to work with government people on the
client side, you learn just how passionately they care about the
issues, and the limitations that they have.” Brian [...]

Read the full article →
Get Adobe Flash playerPlugin by wpburn.com wordpress themes