Posts tagged as:

Search marketing

No Credit Card? No Problem Internet Retailers Allow Consumers To Shop Online With Cash

by ahazel on September 14, 2009

In today’s economically depressed climate, many retailers are feeling the affects of limited consumer spending  first hand.  Online retailers, in particular, have been offering sales, special deals, and promotions in an effort to attract buyers, and are expected to increase their efforts as the 2009 holiday season approaches.

But what about those consumers who don’t have or use credit cards and/or debit cards? Believe it or not, there are quite a lot of them, about 72 million in fact, according to eBillme.com. Ebillme is trying to capitalize on this demographic by offering them the option to pay for their online purchases in cash.

How does this work?

Through the site’s “walk-in” payment option can purchase items online from 840 different ecommerce sites, and then pay for their purchases in cash at one of Ebillme’s payment locations. Once payment is confirmed, the merchant is notified, and the product is sent.

If this service catches on, more online retailers may have to rethink the types of payment options that they offer their customers, and expand these options accordingly.

While paying in cash for online purchases may allow customers to take advantage of special online deals,  critics also point out that it may also be time-consuming and confusing for some “cash only” customers who are, according to eBillme CEO Marwan Forzley,  primarily seniors or recent immigrants  without access to banking.

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Cat Food: The Next Big Thing In Social Media Marketing?

by Chaosmap on November 17, 2008

Del Monte note

Image via Wikipedia

As more businesses realize the value of interactive website
features and social media techniques, DelMonte, makers of Meow Mix cat food, has recently debuted a new interactive website and a game show to promote its new Wholesome Goodness line of cat food.

The website features interactive games called Cat Capades, which allows players to use their “house cat” instincts to overcome household obstacles and challenges.

“We know that cat parents feel a kinship with their cats,
and it’s not uncommon for them to ‘know”
what’s going on their heads—what they think and
feel,” Alison Olsson, account executive for Agency.com,
said in a recent email to DMNews. “We knew this would be
especially fun for cat lovers, because they are familiar with
many of the cat behaviors highlighted in the games.”

Social media strategies are being employed by many companies in
the hopes to reach an increasingly Internet savvy and Internet
based audience. Cereal companies, like General Mills, have
offerings similar to the Meow Mix Site, including an interactive
avatar-based town called Millsbury, which is designed to provide
a place for children to share avatars and items with other
Internet users in their demographics.

Based on trends in Internet usage and social media prevalence
and popularity, it isn’t a stretch to imagine the
websites of the future as increasingly more interactive and
geared toward specific interests and demographics.

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The Search Marketing Trinity: Brand, Category and Geography

March 18, 2008

It is important for both clients and online marketers to remember that Google, YAHOO and MSN haven’t invented Marketing Strategies and Methodologies, although there is a healthy ongoing debate as to whether they are actively reinventing them that is occurring daily. Online Media Buying Campaigns have simply repurposed traditional marketing and advertising concepts – by [...]

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One Size Fits All Search Marketing?

March 15, 2008

What is it with this industry we know as search marketing?It seems customer after customer has worked with a previous vendor that when asked about their services simply hands the customer a “Chinese menu” price list and lets them order a solution a la carte.How can this method work?How can you be sure of successful [...]

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Back to Basics: What is Search Engine Marketing and Why Is It Important?

March 12, 2008

Traffic is important, but even more critical factors are click-through and conversion. Traffic is great, but traffic alone on your site does not pay the bills.What makes the ROI in Search Marketing so powerful is when visitors to your site are encouraged through best practices to click through, or look deeper into the site. Remember that your [...]

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