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The Biggest Loser is a coveted title when it comes to the battle of the bulge, not so much when it describes your Web site.How do you know if your site is a loser?For many it’s not that obvious that the site they call their own is not making the cut. It can sometimes be hard to see past your hard work of getting the site up to an honest evaluation. So what defines a Web site loser on the internet? Ideally, a site should:
- Generate relevant traffic
- Get viewers to click-through
- Get users to convert to some sort of action
Well, now you know what to look for. So basically your site should get people there, keep them interested and take desired action. But how can you validate the factors mentioned above? A simple to use tool for validating your current status is www.alexa.com.With Alexa you can measure your current ranking and measure the page views of each visitor. The higher the number (ranking), the worse your site is doing. So a 410,000 Alexa ranking is not great. The page view data is a useful tool for seeing how effective the click-through techniques are on your site. The more page views per visitor the better.One final simple but important tool is the Google page rank tool, google.com/webmasters/tools. It is also available as part of the Google tool bar. A page rank of two is not a good page rank, whereas a page rank of six or seven is fantastic.Leverage the tools mentioned above to determine whether your website is a loser or not.
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