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Link popularity

What is Link Popularity?

by Chaosmap on September 17, 2008

Welcome back!

Since the ranking factors for Google are considered a top secret, you can only use a few sure-fire ways to get listed atop in the search engine. One of these high-impact ranking secrets are LINKS!

About 75% of all rankings are made from external links, and the number and quality of those links will define how well you rank, and how strong the listing is – for longterm, sustained visibility.

Link popularity is measured as a count of links that are defined as ‘incoming links’ or ‘backlinks’ to your site. 

An external link from a trusted, authority site is more important than just “some odd link”. The code for a link looks like this: <a href=”http://www.yourdomain.com/file.html”>keyword text here</a>. If you make sure that the ‘keyword text here’ has the keyword term you are targeting, and better yet – matches the destination page in context/reputation, you can rank your resulting page high in Google both from internal and external link work.

Make sure to not get *any* links from spammy networks or crappy directories. Go for high quality and relevancy.

Here’s a great checklist of tools to help you. 

1. History of sites (and links/navigation) – archive.org

2. Powerful SEO and link discovery – SEO for Firefox

3. Domain hosting, IP class discovery – domaintools.com *)

4. Install SearchStatus Firefox plugin

5. Check domain at Yahoo SiteExplorer (Go to Yahoo.com and type linkdomain:<yoursite>)

6. Verify all incoming links on your site, including competition with linkdiagnosis.com

7. Use the MSN “linkfromdomain” operator to find outgoing links like this linkfromdomain:your domain.com

 

Note *) CClass IP addresses defined

C Class IP addresses are classified as the first three numbers of an IP address. Webmaster can install hundreds of websites on the same web server, which could be used to fool other webmasters into thinking they are getting unique inbound links. The search engines discount links originating from the same C Class IP address

If you want test for duplicate Class C IP address on multiple sites, use the Ip-Report.com tool.

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SEO Analysis: Competitive Advantage or Corporate Espionage?

by Chaosmap on March 16, 2008

We have always maintained that business strategy is the most important aspect of any search marketing effort. Throwing SEO/PPC tasks against a wall and hoping something sticks is a recipe for disaster.Before we engage a client we focus on gaining a deeper understanding of the business goals and objectives in the short term and the future.What direction is the company going?With a clear direction, we then point our tools at the competition.  How are they positioned?  What tactics are they leveraging? This is a valuable part of forming a counter-strategy to attain the goals the client has established. Competitive intelligence is a necessary component for any marketing effort. Competitive search intelligence is no different and can yield eye-opening information.Many things can be discovered by looking under the hood of a competitor’s Web site, such as the keywords with which they’re winning business. On many occasions we also get an idea of new marketplaces, products or strategies the competition is focusing on long before these tactics are completely introduced to the market.To determine your online competition type your tier 1 keyword into Google.  Pick the top three sites.  Use the link popularity checker at marketleap.com to see how your site compares to the top three in terms of incoming links.  You want to seek out sites with the highest Google rankings and lowest amount of incoming links.Visit your competitors’ sites.  Is the site easy to navigate?  Do they have content and clear call to action statements that encourage conversion?  Are they using long tail keywords?  What techniques are they using that you can also leverage, or even get ahead?If you are in business you are in a competitive battle.  Begin to think of SEO as an important strategic tool.  Include your SEO vendor in your strategic planning and see what they can learn about the competition that you might not already know.

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