What is it with this industry we know as search marketing?It seems customer after customer has worked with a previous vendor that when asked about their services simply hands the customer a “Chinese menu” price list and lets them order a solution a la carte.How can this method work?How can you be sure of successful results when you are buying the same size solution offering as every other company in any industry is buying? If you sell products are your needs the same as someone that provides service? Are you in the consumer market or business to business? Every company has different goals, objectives and needs.And further, every company is at a different maturation phase of search marketing.Do yourself a favor, pass on the two egg rolls and chicken fried rice and partner with a firm that is interested in your business, the direction you are heading as an organization and is willing to tailor a solution specifically for you. Make them demonstrate they know you, your competition and your marketplace before beginning an engagement.One size never fits everyone and your business should not be forced into a too big or too small solution but one that is tailored just for you.Tip: Find out the top 10 questions to ask before hiring an SEO consultant.
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