The current economic climate has everyone searching for ways to save money, and coffee giant Starbucks, whose name is synonymous with the four dollar latte, has been facing price competition from other chains, including Dunkin Doughnuts and McDonalds, which recently announced the launch of a social media campaign.
The campaign, which includes a website with shareable videos and an interactive sweepstakes,and a Twitter account, McCafeYourDay, was to promote the McCafe coffee line.
“We’re having a lot of fun online, and there’s a great dedicated area for McCafé on the McDonald’s Web site with some really quirky fun things,” Sofia Therios, director of marketing for McDonald’s USA told DMNews.com.
It is clear that more and more corporations are beginning to realize the value, and the tremendous impact of social media campaigns and strategies.
