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You lost them at Hello. Now what do you do? You are finally getting someInternet traffic on your site, with higher organic rankings or PPC activity. So what! Traffic alone will not pay the bills.Let’s be honest, the average site visitor will give you only five seconds to draw them in, to peak their curiosity. To maximize the value of this new traffic you must get these visitors to do something, to take action.Ask yourself these questions, with the correct answers you are on your way to higher click-throughs and conversion rates. What is the focal point of my landing page or Web site? Am I getting visitors to focus on what is important or am I distracting them? Do I have any calls to action, meaning does anything on my landing page prompt the visitor to do something? Have I tested different content, text sizes and other attributes for user appeal?There is an enormous amount of psychological differences in user base and target audiences, are you testing to find out what appeals to your specific audience? Is there any sense of urgency to prompt action?Answering these questions and leveraging your answers will have you on your way to keeping your visitors interested and helping them take action.
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