If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
According to a recent study, film trailers, and radio and TV ads are no longer the primary way that movie studios advertise their newest releases. Since so many people utilize the Internet, social networks, mobile phones, and other electronic means of communication, studios and marketing agencies are turning to them to get the word out.
“Radio and television are passive,” Chris Gomersall, creative director at Moxie Interactive, a digital marketing agency, told DMNews. “This kind of stuff has real audiences who are really purchasing things.”
Moxie Interactive was responsible for helping 20th Century Fox create a Facebook application for the movie Jumper. Agencies like Moxie are creating social networking site pages, applications, and interactive features for users, including games and contests.
With everything being marketed online today, from movies to baby products and more, The Internet is becoming a more important resource than ever before. I personally use the Internet to shop, pay bills, bank, read the news, and yes, watch movie trailers and read about the latest movies. Think about how often you use the Internet on a daily basis I’m sure that it is a bigger part of your life than your realize.
This means that if you have something to promote, the Internet is definitely the place to do it. Forget the newspaper, the TV, and the radio. The most effective marketing tools may just be a mouse click away.
Related articles of interest:
- Learn This: Twitter, Social Networking, and Micro-blogging
- James Cameron says he can’t live up to ‘Avatar’ hype
- 10 Not Simple Success Strategies for 2009
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=c1f24acc-ad94-48d0-a7bd-9d44fea4a020)
Related posts:
- For Real? McDonalds Launches Social Media Campaign For McCafe Coffee The current economic climate has everyone searching for ways to...
Related posts brought to you by Yet Another Related Posts Plugin.
