by admin on October 13, 2008
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How can you really tell if the quality of your blog posts are improving over time? Unfortunately, while Delicious is a great social bookmarking tool, its interface does not make it easy to extract the information necessary to help track the quality of posts over time…
If you’re blogging to:
- generate affiliate and content network revenues, the answer is obvious.
- to drive the bottom line ultimately by positioning yourself as an authority in your industry, you’ll need to routinely publish Resource type posts.
Perhaps the single best metric for tracking Resource post quality is the number of Delicious saves. Something saved a few hundred times is obviously more of a resource than something with no saves. Its not perfect since not everyone uses Delicious, but it is a great relative measure, and the single best metric to track progress over time.
So, What is DeliciousCount and why do you really care?
DeliciousCount is a great tool to help…
… Read For More…
by admin on October 2, 2008
Sites like isitdoneyet.gov which provide
consumers with proper meat cooking temperatures and tips are
becoming more prevalent as government officials have begun to
realize just how effective social media marketing tactics can
be.
“When you begin to work with government people on the
client side, you learn just how passionately they care about the
issues, and the limitations that they have.” Brian Herder,
president and executive creative director of Russell Herder, a
Minneapolis based firm specializing in government to public
marketing for state and local government agencies told
DMNews.com.
Some of the biggest obstacles to any government sponsored
commercial marketing campaigns include accountability and ROI,
both of which can be measured more easily when they are
Internet-based. While traditional commercial marketing
campaigns, which are television and ad-based, have been proven
to be effective, the role of the Internet in the lives of the
American public means that online advertising reaches a greater
audience than most traditional types.
Alan Minton, VP at Track Marketing, an Alexandria, VA based firm
specializing in work with federal agencies including the EPA,
the SSA, or Social Security Administration and The Department of
Justice, believes that direct marketing within these campaigns
is the key to their success.
“It’s not enough to say `we put out 20,000 brochures’
anymore,” says Minton. “The OMB (Office of
Management and Budget) requires measurements and agencies are
forced to show real outcomes.”
In addition to isitdoneyet.com, other successful government
sponsored campaigns to emply social media tactics include the
Minnesota Department of Health Teen Education Campaign, and the
Healthy Eating Campaign sponsored by the CDC.
by admin on September 26, 2008
Came across this URL that breaks down the success metrics for a winning title for Digg.com.
It can also reveal the keyword effectiveness, see that here.
Dan Zarrella is a viral marketing scientist, and the title check for digg can be found here.
It will make you think about how to create more compelling titles, and let you see what Dan says should work for you, based on previous entries and keyword use.
If you are really hard-core Digg’ing… you should get the Digg alerter. You can download that tool here. (Windows)
To stay on top of more stories that may hit front page and go into “hypermode” - use http://socialalerter.com/
by admin on September 18, 2008
There is a lot of “buzz” and “conversation” in your industry. Are you aware of what is going on? Are you able to capture this and build upon it?
You may be missing out if you have not joined the crowd of Social Media Monitoring and Alerts.
Google Alerts is probably the most well known, but there are others. In fact, the coverage of sources is probably the biggest problem or challenge with that tool.
A company like Sentiment Metrics has spent several years designing their blog crawl, spam detection and analysis technologies. They have so far built up a database over over 20 million active blogs, for example.
In addition, they crawl all the leading blog search engines, RSS feeds, video and photo sharing sites, news networks and social media networks.
It can also do more extensive spam filtering. Not to mention ranking your mentions (sometimes referred to as “rivers of news”) by importance in terms of authority and sentiment. They can view mentions by just your region, or a certain age group or gender so we make demographic profiling possible.
Another powerful solution is Radian6, a worthwhile player for massive and detailed information about your mentions online. Check them both out!
by admin on September 15, 2008
Rocky Mountain News criticized for intrusiveness, insensitivity…
September 15, 2008— In the wake of the recent hit-and-run tragedy in Boulder, Colorado, which claimed the life of three-year-old Marten Kudlis comes the highly criticized decision by the Rocky Mountain News to cover the child’s funeral using the popular social media networking site, Twitter.
While Twitter has been used to cover speeches and news stories on an as-they-happen basis, this incident marks the first time that the site has been used by the mainstream media to report a funeral in real time.
“Coffin lowered into the ground,” one post, or “tweet” from the Kudlis funeral reads, followed by “family members shovel dirt onto the grave.”
Critics stress that it isn’t the use of the social media networking site by News reporter Berny Morson that has them upset, but rather what they feel is extreme insensitivity to the Kudlis family and Boulder community as a whole and that any live coverage of a funeral like this would be just as intrusive.
Neither Mr. Morson nor the Rocky Mountain News were available for comment at press time.
