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By Noam Bleiweiss (PPC Tech)
I don’t normally do this, but it’s time for a revolution. And since – apparently — no one else is willing to lead this one, I’m forced to take the reins. You see, PPC doesn’t have to be as competitive or expensive as it currently is. All it takes is some cooperation and teamwork, and we’ll all be seeing positive results in no time.
An ill-fated occurrence
PPC Inflation is a recent (and unfortunate) phenomenon that has been – to the delight of Google and friends – occurring for more and more helpless keywords. As you PPC players may have noticed, the cost per-click necessary to maintain an above-the-fold position keeps rising. Don’t you see that this is exactly what they want?? This must stop!
PPC Inflation Defined
PPC Inflation takes place when more and more site owners decide to advertise online, blindly bidding for the top “Sponsored Link” position. The more inexperienced competitors use this medium, the more expensive it will continue to get for everyone involved. When one schmuck comes in with a super-high bid, all our CPCs are forced up along with theirs! It’s just not fair. Companies should have to pass a cognitive exam before being allowed to launch a PPC campaign. Alas, since that is not in the best interest of the powers that be, I am forced to call for a revolution. Let’s all put down our weapons, and team up to stop PPC Inflation once and for all!
World Series of PPC
You see, Pay Per Click Advertising is much like the lovely game of poker. Beside the fact that it is ultra-competitive and (surprisingly) addicting, a main pattern that pros in both fields will notice is that it is more favorable to compete with other professionals. In poker, novices tend to over-bet, often forcing you to put more money into the pot than you would have liked. In PPC, newbies tend to over-bid, automatically aiming for the top spot, and often forcing EVERYONE’S cost per-click to be more than they would have like.
Lower Prices for Everyone
Now I am no Doyle Brunson (a.k.a. Legendary Poker Champion, to our non-gambling readers) but I do have a dream. While I am in no position to write a “PPC Bible,” what I am able to do is give a slogan that could (read: should) begin a PPC revolution: Sometimes it’s wiser to not aim for #1. This may go against what your Pee Wee coaches instilled in your mind, but it will make the PPC world a better place for us all. Take it, love it, steal it, and spread it. If we all learn to play like professionals, we will all profit like professionals. And if that seems too complicated, you should probably just hire a professional.
Viva la revolution!
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