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By Rich Scaglione
What does your website’s picture look like? Nice images, great content and relevant links perhaps. These are all good things when it comes to the design of the site, but let’s talk about the “Big Picture” that is happening behind the scenes.
Although it is very important and necessary to apply search engine optimization techniques to your website in order to be visible and increase traffic, it is just as important to understand what is going on behind the scenes.
Web analytics builds the entrance into the mechanics of what is going on in the intangible world, the world in which you cannot see. This world is vital to a successful website, because it provides a vehicle to connect you with your visitors, while attracting many more.
How much would it be worth to you to know the behavior of your visitors by which pages they were clicking on most, or how long they stayed on that page?
Web analytics not only builds this entrance into the intangible, it takes you into the minds of your visitors. Great success can come from knowing every move of the people who are your potential customers. This information can lead you to better streamline your site in order to maximize your profits.
For example, what if you had thousands of visitors, but no purchases? How would you know what to do next? If you made money for every person that visited your site, then truly this would be an ideal world. But, we know that is not the way it works. How much would it be worth to you to get a glimpse into why your visitors were leaving your website? I would say that was pretty valuable information, perhaps even more than 1,000 words or even $1000 dollars!
Web analytics will keep you abreast as to which aspects of your website are flourishing and which are failing. It determines your key performance indicators, as well as the demographics of your visitors. What good is it to be on page 1 of Google, if you don’t know your conversion rates or your target audience?
Your business could be doing well, but how do you know if it wasn’t destined to be pulling in 10 times more profit? You wouldn’t. Are you starting to see my point? Wouldn’t you walk out of a store that didn’t cater to your needs? Time is precious, and your visitors do not want to waste any time. You have to know what they want, and what they like. They value their time.
So, get with the “Big Picture”. Find out what your customers want, or who they are. Streamline your website to get the most out of every dollar you have spent. Spend less time making blind revisions to your site, and make changes that you know will truly count, not just because you feel it in your gut…but because you have the facts and the science to back it up.
Search engine optimization and web analytics…it’s a two-edged sword. They go hand in hand. Don’t be left in the dust of your competitors who have a pulse on their customers. Conversion rates, page views, visitor behavior, KPI’s, repeat and new visitors, impressions, and visibility time…get with the program! Get with the “big picture”! This is what is happening now. Web analytics, in my opinion, is a necessary step to an internet success story. Even if you are successful already, you can see how much more success you could achieve. You may just be very surprised.
So how much do you think the “Big Picture” is worth now? Yup, you guessed it…priceless.
For more information about web analytics software, check out these websites:
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